Customer Purchasing Behavior and Sport Team Performance
Analytics Contests, Soccermetrics LLC, Ticketing Analytics, Vanity AlertLast weekend I had the privilege of attending a research symposium sponsored byStubHub and hosted by the Wharton Business School at the University of Pennsylvania. Wharton has a research program called the Wharton Consumer Analytics Initiative which is “the preeminent academic research center worldwide focusing on the application of customer analytics to business problems.” The main activity of […]