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Customer Purchasing Behavior and Sport Team Performance

Analytics Contests, Soccermetrics LLC, Ticketing Analytics, Vanity Alert

Last weekend I had the privilege of attending a research symposium sponsored byStubHub and hosted by the Wharton Business School at the University of Pennsylvania.  Wharton has a research program called the Wharton Consumer Analytics Initiative which is “the preeminent academic research center worldwide focusing on the application of customer analytics to business problems.” The main activity of […]

Selected to participate in WCAI Research Opportunity

Analytics Contests, Soccermetrics LLC, Ticketing Analytics, Vanity Alert

A couple of months ago I mentioned that UPenn Wharton had put forward a request for proposals for a ticketing analytics research opportunity with Stubhub.  Relationship marketing isn't my main area of work, but the analytics tools for performance analysis and ticketing analysis are similar, so I decided to submit a proposal. I am very pleased […]

Sports ticketing analytics contest at Wharton

Analytics Contests, Ticketing Analytics

Ticketing analytics isn't my main focus area, but I wanted to alert people to another sports analytics contest out there. The Wharton School of Business at the University of Pennsylvania has a program called the Wharton Customer Analytics Initiative, in which one of their corporate partners shares their dataset and solicits research proposals from the analytics […]